It's an exciting time to launch a startup! Thanks to the internet and low-cost tools and resources that drive sales, startups can now compete with big, established brands. Using a startup name generator like NameBounce to get an awesome brand name or domain name is a great way to start.
At this point, you likely have an idea. But it's a lot easier to bring that idea to market when you have a name for it. The name is the engine which will drive your product, sales funnel, and marketing goals. It will help you reach your target audience. It will affect every aspect of your startup.
Without a great name, your startup is already behind the curve. In fact, the founder of the fintech startup Wesabe blogged that he lost out to Mint because Mint had a better name.
As you can imagine, getting the right name is both incredibly important and incredibly difficult. There's a reason why venture-backed startups pay $15,000 to $75,000 for naming agencies to create names for them. On top of that, you have the .COM domain name shortage to worry about.
You probably don't have $15,000 to spend on your name, and that's where our startup name generator comes in. Enter a word in the search box above, and our algorithm will create agency-level startup names. We even screen for domain availabilty, so you won't miss out on that perfect .COM domain.
If you find the perfect .COM domain using our free startup name generator, that's awesome! But if you want to make sure you're making the right decision, we have several premium naming products available.
Believe it or not, naming the right way is more complicated than just picking a random name you like. That's why corporate naming agencies cost $15,000 - $75,000.
The good news is that you don't have to spend $15,000 - $75,000 to find an agency-level name! For less than $100, our premium products will help you do all of this and more:
You can learn more about our agency-level naming experience by clicking over to NameBounce+ , our premium naming platform!
No matter what your startup idea is, it’s essential to choose a fantastic name that resonates with your target audience. A great startup name will differentiate your product, add credibility and legitimacy, and set your startup up to raise funding and scale.
In this section, we wanted to outline five must-follow tips that are specific to choosing a fantastic startup name.
For more detail, check out our How to Name Your Business blog post. It’s a 10-tip guide that goes along perfectly with these startup naming tips!
You may have a great idea of what your core business will be ten years from now. But unlike normal, everyday small businesses, a startup's business model can wildly fluctuate.
Consider the example of Amazon. Amazon originally started by selling books online. Now, they sell everything under the sun, and have branched into products as diverse as web servers, publishing, and streaming. If they picked the name "Book World," they would have needed to rebrand. And rebranding costs an enormous amount of time and money.
In general, you'll be better off picking a startup name that will fit your business now and in the future. Ideally, you can strike a balance which explains what your startup does while being flexible enough for expansion in the future.
Startups often have complicated product or service offerings that require a significant amount of explanation.
By picking a simple, easy-to-understand name, your startup will instantly resonate with your target audience.
To be simple, your name should be easy to spell, grammatically correct, and have <15 letters (ideally <11). Don't overcomplicate things unless you want people to think you have a complicated product.
Let's get one thing out of the way: you don't need an exact-match .COM domain.
Sure, an exact-match .COM domain is extremely valuable. But if you have the choice between a terrible brand name with a .COM, or a great brand name without the exact .COM, pick the second option and don't look back.
Want proof? If you go to the portfolio of any naming agency, the vast majority of their names are NOT exact .COMs! Naming agencies know that their clients don't need the exact .COM to resonate with their audience.
Following onto tip #3, we highly recommend that you consider a .NET, .CO, or .IO domain if you can't find the perfect .COM.
Thanks to the .COM domain shortage, alternate domain extensions are becoming more and more popular. Which means that customers recognize them and trust them. VCs still fund companies without the perfect .COM domain.
Make sure you pick an extension that people know. Unless you pick an authoritative-sounding one-word name, extensions like .clinic or .solutions will drag your brand down. There's rarely a need to use them given the endless naming possibilities with modified .COMs and trusted alternative extensions.
Want to read more about our insights and theories on alternative domain extensions? Check out our guest post from 2019 on The Blog Herald. Everything from there is still holding true today.
Want an easy-to-spell, memorable, and credible startup name that oozes personality, has no negative associations, is available as an exact-match .COM domain name, and is trademarkable? If so, you may need to increase your naming budget by $10,000.... or more.
Most people purchase from a business because their product fits their needs. Once, I bought a product on Amazon from a brand called "Voyee," even though their name sounded like "voyeur." Why?
I purchased from Voyee because their product had thousands of five-star reviews! Even though their name was strange, it didn't matter to me. Their product worked great, and that was the most important thing.
Finding a great name is important. And you'll be able to find one with our startup name generator and premium naming platform. But finding a "perfect" name is nearly impossible. Keep that in mind, and you won't drive yourself crazy spending six months brainstorming 5,000 names.
Between this guide, our startup name generator, and our premium naming platform, you have everything you need to create an amazing startup name. Try out our free tool to get started, and see what you come up with!
If you want more free advice, check out our list of name generator pages. You might find a page for a business similar to your startup, and you can incorporate that advice into your name too!