Gym and Fitness Name Generator

Get hundreds of name ideas for your new gym or fitness business

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How to Use Our Gym Name Generator

Welcome to NameBounce's gym name generator! We are ready to help you find a memorable name for your new gym or fitness business.

It’s a great time to get started with your fitness business! In the early 1900s, physicians were de-emphasizing exercise. Now, the average US adult spends $112,000 on fitness in their lifetime. That's more than the average cost of a four-year public college degree!

Each year, a higher percentage of that money goes to boutique studios. Services like Yelp now help great boutique fitness studios become visible to everyone. It’s a great time to get started with your new fitness business.

One of the best ways for your fitness business to stand out is to give your customers a great experience. This will result in great reviews and more customers over time.

However, finding a unique name and branding is also essential. Your name and brand will heavily influence your target audience. By discovering our gym name generator, you likely recognize the importance of this crucial task.

Our gym name generator makes it so much easier to brainstorm names. By spending 10 minutes using our tool, you’ll find some fitness business name ideas that you would never have thought of otherwise.

Ready to get started? Just enter one or two keywords above, and select your preferred domain extension. Then, our gym name generator will show you hundreds of fitness business name ideas!


5 Essential Tips for Naming Your Gym and Fitness Business

In this section, we outlined five essential tips for naming your gym or fitness business.

For more detail, check out our How to Name Your Business blog post. The blog post has essential tips that every new business should follow (including a fitness business). The guide is over 2,000 words and goes along perfectly with these fitness-specific naming tips!

If you're interested in a comprehensive naming solution, check out our Naming Made Easy course. It's an extensively-tested, one-of-a-kind system that will help you choose a memorable name in record time. It's by far the most cost- and time-effective way to choose a fitness business name.

Tip #1: Evaluate What Type of Customer You Want to Attract

Are you planning on starting a CrossFit gym that targets competitive people? Or do you want to start a local neighborhood studio that focuses on busy parents?

I’m in the “busy parents” camp. I’m not a fitness addict – I enjoy working out to stay in shape, but I don't overdo it. So when I look at a gym like the UFC Gym, I instantly think “this gym is too intense for me.”

Logos and branding can do the same thing. If I see an advertisement with a massive powerlifter, my initial thought is that I won’t fit with the gym's culture.

Of course, that’s only my preference. Many people love an intense culture. It’s one of the reasons why CrossFit is so popular!

Your customers interact with each other and with you/your trainers every time they show up. It’s essential for them to feel at home in your gym. Your name, logo, and branding are a massive part of getting them to come into your gym and feel at home there.


Tip #2: Consider How Your Branding Fits With Your Name

Take a look at this gym name and logo. When you see it, what do you think? My instant thought is that this gym has an intense culture. It wouldn't be a good fit for me, given what I want out of a gym. This gym likely caters to people who are intensely passionate about fitness.

Contrast that with this gym name and logo. The name is relatively tame, and they use softer colors like blue.

They also have a simpler figure that is jumping and moving. If I wanted to power lift, this wouldn’t be the right gym for me. But I can already tell that this gym would fit with my more relaxed goals.

Looking through other gym and fitness names and logos can give you inspiration. Take a look at your competitors on Yelp. Can you see what type of customers they target?

Does their branding not appear to target any particular type of customer? If so, you can differentiate yourself by focusing on a specific segment in the market.


Tip #3: Don’t Create Random Words

Quick, think of five gym brands. Chances are, you may have thought of big brands like LA Fitness, Orangetheory, Planet Fitness, Equinox, and Gold’s Gym.

All of these brands use real words in their name – while Orangetheory isn’t a word, they combine two actual words.

However, a big naming trend amongst startups is to use made-up words, like Umano, Mibblio, or Zillow. Fortunately, this trend hasn’t infiltrated the fitness market yet. But if you're thinking of using a made-up word, it is a better idea to go back to using real words.

These names are confusing for potential customers. You'll have to significantly invest in marketing for potential customers to understand what you offer.

The names that NameBounce generates combine two real words. If you choose a name from our gym name generator, you won't have to worry about it failing this test.


Tip #4: An Original Name Can Help You Get Noticed

Getting a fitness business noticed on review sites takes far fewer customer reviews than it would for a restaurant.

On Yelp, I searched for “restaurants” and “fitness” in my zip code. The highest number of reviews from any one restaurant was 3,800. The highest number of reviews from any one fitness business was 191.

Try to make it easy for your customers to leave you reviews. Doing that will improve your rankings on Yelp and Google.

The average restaurant has more customers than the average fitness business. But many fitness businesses have another advantage; their highly personalized nature. Customers will be open to reviewing your business if you work with them one-on-one or in small groups.

But you should also try to stand out by picking a unique and memorable name. Choosing a standout name will get your fitness business noticed on review sites.

One excellent test to see if your name is unique and memorable is by checking availability of popular domains. You should search your business name in extensions like .com, .net, or your country’s domain (like .co.uk or .in).

You should also consider a comprehensive trademark search. That way, you won't infringe on the intellectual property of any big fitness brands. There’s more detail on trademarks in Tip #8 of our How to Name Your Business post.


Tip #5: Try Different Naming Techniques

First impressions matter. A unique fitness business name will help your new business stand out.

To find a catchy name, it can be helpful to try a variety of different naming techniques. And you don't need our gym name generator for all of them!

Two of my favorite naming techniques include alliteration and emotional associations. These names are scientifically proven to be memorable with customers.

Alliteration involves repeating the same letter within two sequential words. A great example of an alliterative name in the gym world is Gold's Gym.

Names with emotional associations are easy to find with NameBounce. Enter an emotion + a descriptive keyword. For example, you could search "power fitness." Some standout names in this search included "Fuel Fitness" and "Muscle Fitness."

In our Naming Made Easy course, we show you how to find alliterative and emotional names. And those are only a few of the sticky naming techniques that we show you!


Want to Name a Different Type of Business? Check Out These Pages!

We created guides just like this one for several other popular types of businesses. We’re planning to add more in the future – if you have any requests, don’t hesitate to reach out!

App Name Generator – Learn how to find a name for your new app that will stand out in the app store

Blog Name Generator – Learn how to find a name that will help you stand out amongst over 600 million active blogs

Business Name Generator – Our primary tool, which has advice, FAQs, and tips to help you find a unique business name

Domain Name Generator – Learn some important tips for selecting a fantastic domain name

Restaurant and Café Name Generator – Find a creative name for your restaurant, café, or food truck

YouTube Name Generator – Get advice on finding a YouTube name that will attract viewers and subscribers