Gym and Fitness Name Generator

Get hundreds of name ideas for your new gym or fitness business

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How to Use Our Gym Name Generator

Welcome to NameBounce's gym name generator! We are ready to help you find a memorable name for your new gym or fitness business.

It’s a great time to get started with your fitness business! In the early 1900s, physicians were de-emphasizing exercise. Now, the average US adult spends $112,000 on fitness in their lifetime. That's more than the average cost of a four-year public college degree!

Each year, a higher percentage of that money goes to boutique studios. Services like Yelp now help great boutique fitness studios become visible to everyone. It’s a great time to get started with your new fitness business.

One of the best ways for your fitness business to stand out is to give your customers a great experience. If customers love your gym, you will get excellent reviews and more customers over time.

However, finding a unique name and branding is also essential. Your name and brand will heavily influence your target audience. By discovering our gym name generator, you likely recognize the importance of this crucial task.

Our gym name generator makes it so much easier to brainstorm names. By spending 10 minutes using our tool, you’ll find some fitness business name ideas that you would never have thought of otherwise.

Ready to get started? Just enter one or two keywords above, and select your preferred domain extension. Then, our gym name generator will show you hundreds of fitness business name ideas!


5 Essential Tips for Naming Your Gym and Fitness Business

In this section, we outlined five essential tips for naming your gym or fitness business.

For more detail, check out our How to Name Your Business blog post. The blog post has essential tips that every new business should follow (including a fitness business). The guide is over 2,000 words and goes along perfectly with these fitness-specific naming tips!

If you're interested in a comprehensive naming solution, get full access to our premium name generator for just $47 by clicking here.

We're confident that it's by far the best name generator on the market. Using it, you'll find names that would legitimately be worth $2,000+ on resale sites. We also included several bonuses, including a naming mini-course. Click here to see exactly what you'll get!


Tip #1: Evaluate What Type of Customer You Want to Attract

Are you planning on starting a CrossFit gym that targets competitive people? Or do you want to start a local neighborhood studio that focuses on busy parents?

I’m in the “busy parents” camp. I’m not a fitness addict – I enjoy working out to stay in shape, but I don't overdo it. So when I look at a gym like the UFC Gym, I instantly think, “this gym is too intense for me.”

Logos and branding can do the same thing. If I see an advertisement with a massive powerlifter, my initial thought is that I won’t fit with the gym's culture.

Of course, that’s only my preference. Many people love an intense culture. It’s one of the reasons why CrossFit is so popular!

Your customers interact with each other and with you/your trainers every time they show up. It’s essential for them to feel at home in your gym. Your name, logo, and branding are a massive part of getting them to come into your gym and feel at home there.


Tip #2: Consider How Your Branding Fits With Your Name

Take a look at this gym name and logo. When you see it, what do you think? My instant thought is that this gym has an intense culture. It wouldn't be a good fit for me, given what I want out of a gym. This gym likely caters to people who are intensely passionate about fitness.

Contrast that with this gym name and logo. The name is relatively tame, and they use softer colors like blue.

If I wanted to power lift, this wouldn’t be the right gym for me. But I can already tell that this gym would fit with my more simple goals.

Looking through other gym and fitness names and logos can inspire you. Take a look at your competitors on Yelp. Can you see what type of customers they target?

Does their branding not appear to target any particular type of customer? If so, you can differentiate yourself by focusing on a specific segment in the market.


Tip #3: Don’t Create Random Words

Quick, think of five gym brands. Chances are, you may have thought of big brands like LA Fitness, Orangetheory, Planet Fitness, Equinox, and Gold’s Gym.

These brands use actual words in their name – while Orangetheory isn’t a word, they combine two real words.

However, a big naming trend amongst startups is to use made-up words, like Mibblio or Zillow. Fortunately, this trend hasn’t infiltrated the fitness market yet. But if you're thinking of using a made-up word, it is a better idea to go back to using actual words.

These names are confusing for potential customers. You'll have to significantly invest in marketing for potential customers to understand what you offer.

The names that NameBounce generates combine two actual words. If you choose a name from our gym name generator, you won't have to worry about failing this test.


Tip #4: An Original Name Can Help You Get Noticed

Getting a fitness business noticed on review sites takes far fewer customer reviews than it would for a restaurant.

On Yelp, I searched for “restaurants” and “fitness” in my zip code. The highest number of reviews from any one restaurant was 3,800. The highest number of reviews from any one fitness business was 191.

Try to make it easy for your customers to leave you reviews. Doing that will improve your rankings on Yelp and Google.

The average restaurant has more customers than the average fitness business. But many fitness businesses have another advantage; their highly personalized nature. Customers will be open to reviewing your business if you work with them one-on-one or in small groups.

But you should also try to stand out by picking a unique and memorable name. Choosing a standout name will get your fitness business noticed on review sites.

One excellent test to see if your name is unique and memorable is by checking the availability of popular domains. You should search your business name in extensions like .com, .net, or your country’s domain (like .co.uk or .in).

You should also consider a comprehensive trademark search. That way, you won't infringe on the intellectual property of any big fitness brands. There’s more detail on trademarks in Tip #8 of our How to Name Your Business post.


Tip #5: Try Different Naming Techniques

First impressions matter. A unique fitness business name will help your new business stand out.

To find a catchy name, it can be helpful to try a variety of different naming techniques. And you don't need our gym name generator for all of them!

To learn about 12 naming techniques used by top naming agencies, click here!