It’s a great time to start a gym or fitness business! In the early 1900s, physicians were de-emphasizing exercise. Now, the average US adult spends $112,000 on fitness in their lifetime (more than the average cost of a four-year public college degree). Each year, a higher percentage of that money goes to boutique studios. With the rise of services like Yelp that introduce great boutique fitness studios to everyone, it’s a great time to get started with a new fitness business.
Of course, one of the best ways to stand out is to give your customers a great experience, which leads to great reviews and more customers over time. However, finding the right name and getting your branding right is also essential. Your name and brand will heavily influence the type of customers you attract. By discovering NameBounce, you likely recognize the importance of this crucial task.
With an infinite combination of words and phrases out there, finding the perfect name can seem like an obsession. Going through a slow, manual brainstorming process makes it even more challenging to find a unique name. With NameBounce, we make the process of brainstorming names much more straightforward. By spending 10 minutes using our tool, you’ll find some fitness business name ideas that you would never have thought of in a manual brainstorming process.
On top of that, we only show gym and fitness business names that have the matching domain name in an extension you want available. After you find the perfect name, you can reserve the domain name and get your website live in as little as one hour.
Ready to get started? Just enter one or two keywords above, select your preferred domain extension, and you’ll see hundreds of name ideas for your new gym or fitness business!
After you find a fantastic name for your new gym or fitness business, you’ll be able to click through to the website hosting company SiteGround. At SiteGround, you’ll be able to reserve the domain name, build your website, and bring your business to life online!
If you’re starting a fitness business, you’re likely going to have to invest a significant amount of money to get ready for customers. You’ll probably have to rent space, buy equipment like dumbbells, treadmills, and squat racks, and get the necessary licenses to open for business.
Fortunately, having a website is going to be one of your cheapest expenses! With SiteGround, plans start at an introductory price of just $3.95/month. Considering the average US adult spends $155 per month on fitness, it’s possible that signing up one customer for a month will pay for your website for the whole year!
I know it sounds intimidating, but building a gym or fitness business website isn’t as difficult as you may think. To make the process easy for you, we created a step-by-step guide on how to build a WordPress website using SiteGround's WordPress Starter tool.
WordPress is the most popular system for managing websites in the world. It’s packed with features and add-ons that will make it easy to create your site, show your prospective clients what you offer, and manage future updates to your services.
Within the WordPress Starter tool, there are four pre-made layouts (called “themes”) depending on the type of fitness business you want to start. These include a gym, an outdoor sports center, a personal training business, and a yoga studio.
You don’t have to worry about having a website that looks the same as every other gym. In each of the themes, you can customize as much as you’d like, ranging from colors to design to fonts. To personalize your design, we show you how to use Elementor, a WordPress tool that helps you customize your website’s pages with simple drag-and-drop features.
Ready to get started? While starting a gym or fitness business takes work, building your website shouldn’t add much more to your already loaded plate. Take the next step and bring your gym or fitness business to life today!
In this section, we outlined five must-follow tips that are specific to finding a great name for a fitness business. For more detail, check out our How to Name Your Business blog post. The blog post has essential tips that every new business should follow (including a fitness business). The guide is over 2,000 words and goes along perfectly with these fitness-specific naming tips!
Are you planning on starting a CrossFit gym that targets people who are intense and competitive about their fitness? Or do you want to start a local neighborhood studio that focuses on busy parents who want to increase their overall fitness level?
I’m in the “busy parents” camp. I’m not a fitness addict – I enjoy working out to stay in shape, but I wouldn't say I like to overdo it. So when I look at a gym like the UFC Gym, because of the brand associated with the UFC, I instantly think “this gym is too intense for me.”
Logos and branding can do the same thing – if I see an advertisement with a powerlifter that is squatting 500 pounds, I instantly think that I won’t fit with the culture of that gym.
Of course, that’s only my preference! Many people love an intense culture – it’s one of the reasons why CrossFit is so popular! Given that your customers interact with each other and with you/your trainers every time they show up, it’s essential for them to feel at home in your gym. Your name, logo, and branding are a massive part of getting them to come into your gym and feel at home there.
Take a look at this logo. When you see this, what do you think? My instant thought is that this gym has an intense culture, and it wouldn’t be a good fit for me, given what I want out of a gym. The name and logo are both synergistic, and this gym likely caters to people who are intensely passionate about fitness.
Contrast that with this logo. The name is relatively tame, and they use softer colors like blue. They also don’t have a person packing on muscle, but only someone who looks like they’re jumping and moving. If I wanted to power lift and build 50 pounds of muscle, this wouldn’t be the right gym for me. But for my goals, I can already tell that this gym would be an excellent candidate to explore further.
Looking through other gym and fitness names and logos can give you good inspiration for your business. Take a look at your competitors on Yelp. Can you see what type of customers they target?
If the name and branding of your competitors don’t appear to target any particular type of customer, you can differentiate yourself by focusing on a specific segment in the market. If they do, you can think of ways that you can even better target your ideal customers.
Quick, think of five gym brands. Chances are, you may have thought of big brands like LA Fitness, Orangetheory, Planet Fitness, Equinox, and Gold’s Gym.
All of these brands use real words in their name – while Orangetheory isn’t a word, they combine two actual words. However, a big naming trend amongst startups is to use made-up words, like Umano, Mibblio, or Zillow. Fortunately, this trend hasn’t infiltrated the fitness market yet, but if you’re thinking of using a made-up word to name your business, try to steer back towards using real words.
Alexandra Watkins’ fantastic naming book, Hello, My Name is Awesome, goes into detail about why names with made-up words fall short.
The names that NameBounce generates combine two real words, so you likely don’t have to worry about any names that you find here failing this test.
Luckily, getting a fitness business noticed on review sites takes far fewer customer reviews than it would for a restaurant. On Yelp, I searched for “restaurants” and “fitness” in my zip code; the most reviews any restaurant had was 3,800, while the most reviews any fitness business had was 191. If you’re able to make it easy for your customers to leave you reviews, you can increase your rankings in Yelp and other review platforms quickly.
However, another great way to stand out amongst your competitors is to pick an original name. Choosing a standout name will help your customers take notice of your fitness business on review sites.
While the average restaurant has more customers than the average fitness business, the personal nature of a bootcamp or a one-on-one training session means that your customers are likely to be open to giving you reviews. Even having ten five-star reviews, along with a great name and branding, could be enough to get someone to come in and try one of your classes.
One excellent test to see if your name is original is by checking if it is available in a popular domain extension, like .com, .net, or your country’s domain (like .co.uk or .in), along with testing it (which we’ll go into more detail on in Tip #5 below). You should also consider a comprehensive trademark search to make sure you’re not infringing on the intellectual property of any big fitness brands. There’s more detail on trademarks in Tip #8 of our How to Name Your Business post.
Testing your name with your target audience can be a great way to get feedback on whether your gym or fitness business name will stand out when you open.
One way to do this is to generate fitness name ideas in a randomized order. Then, you can ask your respondents which one they’d want to work out at the most, and why. Alternatively, you can mix in your preferred name with the names of your biggest future competitors on Yelp. By doing this, you can get real-time feedback about what people think of your target name versus your competitors.
If you do this, make sure that you only show names that offer similar services, and don’t include big brands. You’ll get better results if people haven’t heard of any of the competitors.
While asking friends and family can be a helpful way to get feedback, they may be less likely to think critically and may want to support you with all of your ideas. It’s even more helpful to understand the neutral opinion of your target audience. In the coming months, we’re planning to launch a platform that will help you get crowdsourced feedback on your gym or fitness business name ideas from your target customers.
In the US, UK, Australia, and Canada, you’ll be able to segment your audience by Region/State/Province, Age, and Gender. Choosing the right name is a challenging decision that you want to get right the first time, and this platform will let you bring potential customers into the mix and make the process easier.
We put together guides just like this one for several other popular types of businesses. We’re planning to add more in the future – if you have any requests, don’t hesitate to reach out!
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Want to know when we launch our crowdsourced name feedback platform, as well as other products and features that can help you launch and grow your gym or fitness business? Sign up for our mailing list below!