OK, so you have an app idea! Now, what’s next? If you’re here, it’s likely because you saw the next step as giving your app idea a name.
According to Statista, there are 2.5 million apps on the Google Play Store and 1.8 million apps on the Apple App Store. Considering the competition, finding a catchy name that will help your app stand out in the search results is essential. It could be the difference between someone downloading your app or downloading your competitor’s app.
With NameBounce, you can generate an original name for your new app AND register the matching domain name. By searching domain availability, you’ll be able to make sure that someone else isn’t using your exact name for a similar product. Better yet, you’ll already have a foundation to deploy your app across more platforms. Instagram did this; they started exclusively on iOS, followed by an Android release, and then a website release.
To help you narrow down your options and choose the perfect app name, check out the filters on our search results page. They include a search term filter, a length filter, and a syllable count filter. Once you find a promising domain name for your new app, click on it to double-check that it’s available, then click on the star to save it to your favorites list!
It wouldn’t be fun to work hard on an app, launch it, and see no activity on your launch day. Without a website, there aren’t many avenues to promote it before your launch. Apple allows you to offer your apps for pre-order, but there are a ton of other promotional methods that you can utilize by having a landing page.
With a landing page, you can build awareness through multiple channels before your formal launch, grow your email list, add a chat widget to speak directly with potential customers, and give more detail on your app than you can in the app store.
The best part is that a landing page can take as little as ten minutes to set up and launch. I use LeadPages for my landing pages – their editor is easy to use, and they offer lots of functionality, conversion rate tracking, and more.
LeadPages has several templates specifically designed for app launches. Just by searching “app” on their templates page, you can see three templates that help you get users signed up for early app access.
Of course, you can build a full-featured website too! If you want to do this, click here to access our website building guide.
Our guide shows you how to build your first WordPress website, step-by-step. If you’re developing your app yourself, this might be super easy for you, but it’s always helpful to have a process to follow.
Within our guide, we introduce you to Elementor, a WordPress tool that helps you customize your website with simple drag-and-drop features. Launching an app takes time, and it’s helpful to use a simple editor to customize your app’s website quickly.
If you’re here, you likely recognize the importance of finding a great name for your app! The tips below will help you find a name that resonates with your app’s users.
For more detail, check out our How to Name Your Business blog post. This post has ten tips that are important for every type of business venture to follow. The guide fits perfectly with these app-specific naming tips!
Apple has an entire page dedicated to app store optimization. On the page, they state that “search plays a huge role in how users discover and download content on the App Store.”
The first section listed on the page is titled “choose accurate keywords.” There are many similarities between traditional SEO and app store optimization, and choosing the right keywords is essential in both areas.
In your name, it’s even more important to give a hint as to what your app does. If your app is free, some users will download multiple similar apps, and eventually delete all except the one they like the most. It’s crucial to get in that first wave of downloads. Often, they will look at the name and review rating to decide what to download.
If you want more detail on app store optimization, Moz has a helpful overview with more tips to optimize your app correctly for the App Store and Google Play Store.
When a potential user sees your app in the app store for the first time, they’ll likely notice two things. The first is your name. The second is your app icon.
Since both your app name and icon represent your first (and possibly only) chance to make an impression on your customer, it’s essential to make sure that they are aligned and consistent.
In our How to Name Your Business blog post, we mention how important it is to communicate your brand’s values. For an app, it’s even more important to target a specific emotion or target audience and to keep it consistent throughout the app user’s journey.
For example, take a look at the app “My Talking Tom,” on the Google Play Store. In this game, you’re taking care of a talking cat. The icon and name are light-hearted and family-friendly, and you can get a good sense of what the app is about before looking at the description.
By thinking about your app name in conjunction with your icon and what you want your app to become, it will become easier to make everything consistent!
In the "Why Your App Needs a Landing Page" section, I mentioned that you should strongly consider creating a landing page for your app.
Like the Instagram example above (from an iOS app to an Android app to a website and beyond), your business may evolve from an app into something more.
Because of this, it’s a great idea to align your app name with your domain name. While the app store will be your primary method of acquiring customers, your domain and landing page will also be a significant acquisition channel.
While it’s always preferable to get a .com, don’t be afraid to choose an alternative domain extension (like .net, .app, or a country domain like .co.uk) or add a modifier (like trymyapp or getmyapp).
For many businesses, their website (and domain name) is top-of-mind when people are looking to find out more information. For an app, the app store is the first place that many potential users will make their first contact. Therefore, it’s helpful to prioritize the app store name first.
By using our app name generator, you’ll be able to find available domain names that you can use for your website and app name.
This tip goes hand-in-hand with tip #1 on this page.
Unfortunately, your app isn’t the only one that users will see on the app store! It’s vital to keep app store optimization top-of-mind when you’re creating your new app.
Take a look at the apps that come up when you search for your primary keywords. How can you differentiate yourself?
Of course, your name and icon are the first items that you should attempt to differentiate. There’s a balance between making your app descriptive and making it stand out in the store.
One great way to see what a potential customer’s feedback is on your competition is to ask! Ask your friends or family to search the app store for the type of app that you are targeting. Then, ask them what is confusing or why they would pick one app over the other. You can use these insights to not only come up with a better name and icon, but a better description, screenshots, and more.
Testing your name with your target audience can be a great way to get feedback on whether your app name will stand out when it’s launched.
While asking friends and family can be a helpful way to get feedback, they may be less likely to think critically and may want to support you with all of your ideas. It’s even more helpful to get the opinion of your target audience. In the coming months, we’re planning to launch a platform that will help you get crowdsourced feedback on your gym or fitness business name ideas from your target customers.
In the US, UK, Australia, and Canada, you’ll be able to segment your audience by Region/State/Province, Age, and Gender. Choosing the right name is a challenging decision that you want to get right the first time, and this platform will let you bring potential customers into the mix and make the process easier.
We put together guides just like this one for several other popular types of businesses. We’re planning to add more in the future – if you have any requests, don’t hesitate to reach out!
Name Generator – Learn how to find a name that will help you stand out
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Business Name Generator – Our primary tool, where you can find hundreds of business name ideas with available domain names in seconds
Domain Name Generator – Learn some essential criteria for selecting a fantastic domain name
Gym and Fitness Name Generator – See our advice and tips for naming a new gym or fitness business
Restaurant and Café Name Generator – Get specific information to find an excellent name for your restaurant, café, or food truck
YouTube Name Generator – Get advice on finding a YouTube channel name, and what you should do in addition to creating your YouTube channel
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