If you're looking to find a catchy agency brand name, look no further. NameBounce's innovative agency name generator will help you discover a unique name that will resonate with your target clients.
Agencies have been around for a long time. But back in the day, they didn't need creative names. Most of the time, agencies used the names of their founders. In fact, many of the largest agencies today still follow this name style.
These agencies are living off of years of advertising, marketing, and brand investment. As a result, their brand names carry an incredible amount of value. But without that investment, their names would mean little to people who didn't know the founders.
On top of that, you're likely finding clients in a different way than Ogilvy did back in 1948. While word-of-mouth referrals are critical for most agencies, you won't utilize newspaper ads. Instead, you'll likely find clients through some of the following techniques:
The key theme in all of the customer acquisition ideas above is "digital." And the digital world is saturated, with tons of agencies accessible to clients around the world. For your company to stand out, you need a great name. And that's where NameBounce comes in.
With NameBounce, you can brainstorm a high-quality agency name in seconds. And you can get a great .COM domain, without needing to spend thousands of dollars on a premium domain name.
The best part is that you barely have to think. NameBounce will do all of the work for you. To start, pick some relevant keywords to include in your business name ideas. Then, you can sit back, relax, and pick the business name you like best.
It's fast, easy, and effective. And did I mention that it could save you thousands of dollars? Try our generator for free today!
In this section, we wanted to outline five critical tips that are specific to choosing a memorable agency business name.
For more detail, check out our How to Name Your Business blog post. It’s a 10-tip guide that goes along perfectly with these agency-specific naming tips!
Agencies are notoriously creative. If you look at Clutch's list of recommended digital marketing agencies, you'll find cool names like Victorious, Big Leap, and Flightpath. And there are over 60,000 agencies on their list!
Finding a name that DOESN'T infringe on another agency's registered trademark is a tall task. Names with exact-match .COM domain availability are more likely to be trademarkable. But that's no guarantee.
You'll be able to breathe easy on your name when you complete a full trademark check with an attorney. It is worth the peace of mind, and could save you thousands of dollars in lawsuits.
A great name won't propel your business to succeed on its own. If you have a great name with a cheap-looking logo, your company will have trouble attracting clients. Likewise, a great name AND logo won't make up for a low-quality website design.
In such a competitive space, branding is critical. Put the same effort into your logo and website design, and your company will be set up for success.
Many agencies start with a specific niche. For example, a digital marketing agency may start with content writing before expanding into full-service SEO and PR. Or a staffing agency may start with staffing temporary employees, before moving into executive search.
Picking a more "niched" name can be a huge asset when you're starting off. But it may not fit if your business expands in the future.
Always keep your future business model in mind. If you're unsure about your expansion plans, it's better to pick a flexible business name.
Agencies aren't like startups. A startup may offer a new type of product, with little competition. But with an agency, you can guarantee that competitors will offer the same service.
Believe it or not, having successful competitors can be a huge advantage to your business. It means that you're following a proven business model. Even so, it's important to plan around your competition. Picking a differentiated name will set your business up for success.
One great way to evaluate your competition is by searching your target keywords in Google. For example, if you're launching a PR agency in Miami, try Googling "PR Agency Miami."
If you see a bunch of companies that include the founder's name, try picking a true brand name. Likewise, if you see a bunch of descriptive names, a unique metaphorical name may help your business stand out.
Typically, your clients will spend thousands of dollars on your services. In order to do that, they need to know, like, and trust your business. Picking a credible name will go a long way towards getting your future clients to trust you.
One of the best ways to pick a credible name is to ask yourself a simple question. Ask yourself: if my company became publicly-traded one day, would this name fit in on the ticker tape?
You don't want to pick a name that makes your agency look like a scam or side project. Instead, pick a name that can fit your company no matter how big it grows.
Between this guide and our agency name generator, you have everything you need to create an amazing agency brand name. To get started, enter a keyword into the search box above!