{"id":66,"date":"2020-08-04T12:54:32","date_gmt":"2020-08-04T19:54:32","guid":{"rendered":"https:\/\/news.sgwpdemo.com\/?p=36"},"modified":"2022-11-22T17:05:23","modified_gmt":"2022-11-23T01:05:23","slug":"how-to-name-your-business","status":"publish","type":"post","link":"https:\/\/www.namebounce.com\/blog\/how-to-name-your-business\/","title":{"rendered":"How to Name Your Business: 10 Tips to Find a Memorable Name"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"624\" height=\"401\" src=\"https:\/\/i0.wp.com\/www.namebounce.com\/blog\/wp-content\/uploads\/2019\/09\/image.png?resize=624%2C401&#038;ssl=1\" alt=\"how-to-name-your-business\" class=\"wp-image-113\" srcset=\"https:\/\/i0.wp.com\/www.namebounce.com\/blog\/wp-content\/uploads\/2019\/09\/image.png?w=624&amp;ssl=1 624w, https:\/\/i0.wp.com\/www.namebounce.com\/blog\/wp-content\/uploads\/2019\/09\/image.png?resize=300%2C193&amp;ssl=1 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_50 counter-hierarchy ez-toc-counter ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6a5b2a84a2bbc\" aria-hidden=\"true\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #204079;color:#204079\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #204079;color:#204079\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-6a5b2a84a2bbc\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.namebounce.com\/blog\/how-to-name-your-business\/#How_to_Name_Your_Business_Introduction\" title=\"How to Name Your Business: Introduction\">How to Name Your Business: Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.namebounce.com\/blog\/how-to-name-your-business\/#Before_You_Get_Started_There%E2%80%99s_an_Easier_Way_to_Do_All_of_This\" title=\"Before You Get Started: There&#8217;s an Easier Way to Do All of This\">Before You Get Started: There&#8217;s an Easier Way to Do All of This<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.namebounce.com\/blog\/how-to-name-your-business\/#Tip_1_Don%E2%80%99t_Worry_If_You_Have_to_Use_a_Modified_Domain_Name\" title=\"Tip #1: Don\u2019t Worry If You Have to Use a Modified Domain Name\">Tip #1: Don\u2019t Worry If You Have to Use a Modified Domain Name<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.namebounce.com\/blog\/how-to-name-your-business\/#TIP_2_Don%E2%80%99t_Sleep_on_Alternative_Domain_Extensions\" title=\"TIP #2: Don\u2019t Sleep on Alternative Domain Extensions\">TIP #2: Don\u2019t Sleep on Alternative Domain Extensions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.namebounce.com\/blog\/how-to-name-your-business\/#TIP_3_Pick_a_Name_That_Will_Fit_Your_Future_Growth\" title=\"TIP #3: Pick a Name That Will Fit Your Future Growth\">TIP #3: Pick a Name That Will Fit Your Future Growth<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.namebounce.com\/blog\/how-to-name-your-business\/#TIP_4_Showcase_Your_Brand_Personality_in_Your_Name\" title=\"TIP #4: Showcase Your Brand Personality in Your Name\">TIP #4: Showcase Your Brand Personality in Your Name<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.namebounce.com\/blog\/how-to-name-your-business\/#TIP_5_Try_to_Pick_a_Concise_Name\" title=\"TIP #5: Try to Pick a Concise Name\">TIP #5: Try to Pick a Concise Name<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.namebounce.com\/blog\/how-to-name-your-business\/#TIP_6_Pick_a_Business_Name_That_is_Easy_to_Spell_and_Say\" title=\"TIP #6: Pick a Business Name That is Easy to Spell and Say\">TIP #6: Pick a Business Name That is Easy to Spell and Say<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.namebounce.com\/blog\/how-to-name-your-business\/#TIP_7_Make_a_Brainstorming_List\" title=\"TIP #7: Make a Brainstorming List\">TIP #7: Make a Brainstorming List<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.namebounce.com\/blog\/how-to-name-your-business\/#TIP_8_Understand_Your_Business_Before_You_Start_Brainstorming\" title=\"TIP #8: Understand Your Business Before You Start Brainstorming\">TIP #8: Understand Your Business Before You Start Brainstorming<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.namebounce.com\/blog\/how-to-name-your-business\/#TIP_9_Check_Trademark_Availability\" title=\"TIP #9: Check Trademark Availability\">TIP #9: Check Trademark Availability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.namebounce.com\/blog\/how-to-name-your-business\/#TIP_10_Give_it_Time_But_Get_the_Domain_Name_ASAP\" title=\"TIP #10: Give it Time, But Get the Domain Name ASAP\">TIP #10: Give it Time, But Get the Domain Name ASAP<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.namebounce.com\/blog\/how-to-name-your-business\/#BONUS_Use_a_Business_Name_Generator\" title=\"BONUS: Use a Business Name Generator!\">BONUS: Use a Business Name Generator!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.namebounce.com\/blog\/how-to-name-your-business\/#How_to_Name_Your_Business_Conclusion\" title=\"How to Name Your Business: Conclusion\">How to Name Your Business: Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Name_Your_Business_Introduction\"><\/span>How to Name Your Business: Introduction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Welcome! In this guide, we outline ten essential tips to show you how to name your business.<\/p>\n\n\n\n<p>Business owners have a wide variety of views on naming. Some of them <a href=\"https:\/\/www.quora.com\/How-was-the-name-Warby-Parker-chosen\" target=\"_blank\" rel=\"noopener\">spend six months<\/a> finalizing their choice. Others may finish their search in 10 minutes. Since you&#8217;re reading this article, my guess is that you fall somewhere in between.<\/p>\n\n\n\n<p>Choosing the right business name is essential as you launch your new business. Your business name will appear on&nbsp;<a href=\"https:\/\/www.namebounce.com\/blog\/websites\/build-wordpress-website\/\">your website<\/a>, business cards, legal documents, and more.<\/p>\n\n\n\n<p>If you decide to choose a new name at some point, it will cost you time and money.<\/p>\n\n\n\n<p>You\u2019ll have to rebrand your website, order new business cards, and create new legal documents. On top of that, your customers will have to remember you by a new name.<\/p>\n\n\n\n<p>Fortunately, you don&#8217;t have to go crazy learning how to name your business. Instead, follow our naming tips below to pick a great business name!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Before_You_Get_Started_There%E2%80%99s_an_Easier_Way_to_Do_All_of_This\"><\/span>Before You Get Started: There&#8217;s an Easier Way to Do All of This<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Figuring out how to name your business can be stressful. The thought of wasting time and energy on naming can be frustrating.<\/p>\n\n\n\n<p>If you&#8217;re interested in a comprehensive naming solution, get full access to our premium name generator for just $47&nbsp;<a href=\"https:\/\/plus.namebounce.com\/p\/full-namebounce-access\" target=\"_blank\" rel=\"noopener\">by clicking here<\/a>.<\/p>\n\n\n\n<p>We&#8217;re confident that it&#8217;s by far the best name generator on the market. Using it, you&#8217;ll find names that would legitimately be worth $2,000+ on resale sites. We also included several bonuses, including a naming mini-course. &nbsp;<a href=\"https:\/\/plus.namebounce.com\/p\/full-namebounce-access\" target=\"_blank\" rel=\"noopener\">Click here<\/a>&nbsp;to see exactly what you&#8217;ll get!<\/p>\n\n\n\n<p>Now, let&#8217;s get started with the ten tips!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tip_1_Don%E2%80%99t_Worry_If_You_Have_to_Use_a_Modified_Domain_Name\"><\/span>Tip #1: Don\u2019t Worry If You Have to Use a Modified Domain Name<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Finding a great domain name is getting harder by the day. As of this writing, there are over&nbsp;<a href=\"https:\/\/www.verisign.com\/en_US\/domain-names\/dnib\/index.xhtml\" target=\"_blank\" rel=\"noopener\">370 million registered domains<\/a>. That represents more than one domain for every person in the United States!<\/p>\n\n\n\n<p>There are great unregistered domains available. I found one for NameBounce, and I considered several other exact-match domain options.<\/p>\n\n\n\n<p>While an exact-match domain is awesome, it isn&#8217;t essential for your new business.<\/p>\n\n\n\n<p>Almost every new business owner struggles to find an exact-match domain. As a result, many business owners are starting to use domain name modifiers.<\/p>\n\n\n\n<p>Businesses as large as Tesla and Dropbox used modifiers in their domain names. Tesla used TeslaMotors.com, while Dropbox used GetDropbox.com.<\/p>\n\n\n\n<p>You don&#8217;t want to compromise on your business name to get a domain name. Pick a fantastic business name, then find a domain that fits. Don&#8217;t stress yourself out over this!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"TIP_2_Don%E2%80%99t_Sleep_on_Alternative_Domain_Extensions\"><\/span>TIP #2: Don\u2019t Sleep on Alternative Domain Extensions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/blogherald.com\/2019\/06\/20\/why-you-should-consider-alternative-domain-name-extensions\/\" target=\"_blank\" rel=\"noopener\">We believe<\/a>&nbsp;that alternative domain extensions will become more popular over time.<\/p>\n\n\n\n<p>The number of registered domain names is forcing business owners to start utilizing different extensions. As a result, these extensions will begin to become more recognized in the eyes of customers.<\/p>\n\n\n\n<p>Only 40% of registered domains use the .com extension. Some extensions within that remaining 60% may be just as valuable for your business. Here are some of the best domain extensions to choose from:<\/p>\n\n\n\n<ul>\n<li><strong>Country code extensions (such as .co.uk, .in, and .nl).<\/strong> If you do business in a specific country, a country code extension&nbsp;<a href=\"https:\/\/moz.com\/learn\/seo\/cctlds\" target=\"_blank\" rel=\"noopener\">could be better<\/a>&nbsp;than a .com.<\/li>\n\n\n\n<li><strong>.org.<\/strong> This extension is the best option if you are looking to start a non-profit. Some for-profit businesses (<a href=\"http:\/\/craigslist.org\/\" target=\"_blank\" rel=\"noopener\">like Craigslist<\/a>) also use the .org extension.<\/li>\n\n\n\n<li><strong>.net.<\/strong> Customers trust this extension as a secondary alternative to .com. If you choose a .net extension, consider keeping the .net extension in your company name (like&nbsp;<a href=\"https:\/\/www.media.net\/\" target=\"_blank\" rel=\"noopener\">media.net<\/a>).<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"624\" height=\"372\" src=\"https:\/\/i0.wp.com\/www.namebounce.com\/blog\/wp-content\/uploads\/2019\/09\/image-1.png?resize=624%2C372&#038;ssl=1\" alt=\"These are domain extensions listed on red, blue, green, and black blocks.\" class=\"wp-image-114\" srcset=\"https:\/\/i0.wp.com\/www.namebounce.com\/blog\/wp-content\/uploads\/2019\/09\/image-1.png?w=624&amp;ssl=1 624w, https:\/\/i0.wp.com\/www.namebounce.com\/blog\/wp-content\/uploads\/2019\/09\/image-1.png?resize=300%2C179&amp;ssl=1 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"TIP_3_Pick_a_Name_That_Will_Fit_Your_Future_Growth\"><\/span>TIP #3: Pick a Name That Will Fit Your Future Growth<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You don&#8217;t want to pick a name that will outgrow your services. To choose a flexible name, you&#8217;ll need a pure brandable name (like Amazon) or a hybrid name that hints at what you do (like DoorDash).<\/p>\n\n\n\n<p>Name flexibility is essential if you think your business model will evolve. For example, DoorDash&#8217;s name fits any <a href=\"https:\/\/getcircuit.com\/teams\/blog\/delivering-goods-to-customers\" target=\"_blank\" rel=\"noreferrer noopener\">delivery business<\/a>. But GrubHub&#8217;s name limits its delivery service to food only. Of course, they could add more services, but their name wouldn&#8217;t make sense.<\/p>\n\n\n\n<p>Descriptive names can work fine too! Sometimes it&#8217;s better to niche down. For example, Dropbox exactly describes what the company does. Customers need less added context to understand the service. But if you pick one, it helps to be confident that your services will fit the name.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"TIP_4_Showcase_Your_Brand_Personality_in_Your_Name\"><\/span>TIP #4: Showcase Your Brand Personality in Your Name<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When you&#8217;re starting a new business, it\u2019s essential to pick a name and brand that stands out.<\/p>\n\n\n\n<p>Let\u2019s say you\u2019re starting a photography studio in a big city. There are likely dozens of other photographers in the same area. How do you stand out?<\/p>\n\n\n\n<p>Of course, you can stand out with your services. For example, you might specialize in family portraits, weddings, or corporate headshots. In addition, you could offer innovative pricing packages.<\/p>\n\n\n\n<p>Another way to stand out is by having a creative business name that communicates your company\u2019s brand personality.<\/p>\n\n\n\n<p>Just like humans, the best brands have personalities. Your brand could be fun (like NameBounce), trustworthy (like Bank of America), or funny (like Geico). Or a combination of multiple personality traits!<\/p>\n\n\n\n<p>It\u2019s essential to communicate your brand and differentiate yourself in the marketplace. By having a name that fits with your brand personality, your business will stand out!<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"624\" height=\"416\" src=\"https:\/\/i0.wp.com\/www.namebounce.com\/blog\/wp-content\/uploads\/2019\/09\/image-2.png?resize=624%2C416&#038;ssl=1\" alt=\"This is a flow chart about different elements of a brand.\" class=\"wp-image-115\" srcset=\"https:\/\/i0.wp.com\/www.namebounce.com\/blog\/wp-content\/uploads\/2019\/09\/image-2.png?w=624&amp;ssl=1 624w, https:\/\/i0.wp.com\/www.namebounce.com\/blog\/wp-content\/uploads\/2019\/09\/image-2.png?resize=300%2C200&amp;ssl=1 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"TIP_5_Try_to_Pick_a_Concise_Name\"><\/span>TIP #5: Try to Pick a Concise Name<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Quick, which word is easier to remember and say out loud? Apple or&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Supercalifragilisticexpialidocious\" target=\"_blank\" rel=\"noopener\">Supercalifragilisticexpialidocious<\/a>?<\/p>\n\n\n\n<p>If you pick a short, easy-to-pronounce name, your customers will have a much easier time remembering it. And it is much more likely to grab their attention.<\/p>\n\n\n\n<p>Of course, longer names can work great too. But in general, shorter is better. I generally recommend trying to keep your name under 15 total letters.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"TIP_6_Pick_a_Business_Name_That_is_Easy_to_Spell_and_Say\"><\/span>TIP #6: Pick a Business Name That is Easy to Spell and Say<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you pick a name that&#8217;s easy to spell and say out loud, you&#8217;re in business. People will be much more likely to 1) write about and 2) talk about your business.<\/p>\n\n\n\n<p>The spelling doesn&#8217;t have to be COMPLETELY intuitive. For example, someone could spell Celevolt (on our&nbsp;<a href=\"https:\/\/plus.namebounce.com\/p\/full-namebounce-access\" target=\"_blank\" rel=\"noopener\">name generator sales page<\/a>) as &#8220;Celavolt.&#8221; But if I had to spell it to someone, I would say &#8220;C-e-l-e-volt.&#8221; Easy enough. Almost every name will need to be spelled out sometimes.<\/p>\n\n\n\n<p>But if your name is long AND challenging to spell (like Profilactic), forget about it.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"624\" height=\"416\" src=\"https:\/\/i0.wp.com\/www.namebounce.com\/blog\/wp-content\/uploads\/2019\/09\/image-3.png?resize=624%2C416&#038;ssl=1\" alt=\"This is typewritten text that says &quot;spelling is difficult.&quot;\" class=\"wp-image-116\" srcset=\"https:\/\/i0.wp.com\/www.namebounce.com\/blog\/wp-content\/uploads\/2019\/09\/image-3.png?w=624&amp;ssl=1 624w, https:\/\/i0.wp.com\/www.namebounce.com\/blog\/wp-content\/uploads\/2019\/09\/image-3.png?resize=300%2C200&amp;ssl=1 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"TIP_7_Make_a_Brainstorming_List\"><\/span>TIP #7: Make a Brainstorming List<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When you brainstorm names, make sure to note down any ideas that you think have potential.<\/p>\n\n\n\n<p>You\u2019ll want to be as creative as possible during the brainstorming stage. It\u2019s essential not to stifle your creativity by keeping 100 different name ideas in your head.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.namebounce.com\/\">Using NameBounce<\/a>, creating a brainstorming list is easy. Click a star next to a name, and we\u2019ll add it to the favorites list on the right side of the page. Make sure that you write the names down elsewhere if you are clearing your browser\u2019s cookies!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"TIP_8_Understand_Your_Business_Before_You_Start_Brainstorming\"><\/span>TIP #8: Understand Your Business Before You Start Brainstorming<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you were to hire a corporate naming agency, they would ask you to fill out a questionnaire called a&nbsp;<strong>naming brief<\/strong>.<\/p>\n\n\n\n<p>A naming brief is a short document that helps you understand your business, customers, and naming goals.<\/p>\n\n\n\n<p>Your naming brief doesn&#8217;t have to be fancy or extensive. Our&nbsp;<a href=\"https:\/\/plus.namebounce.com\/p\/business-naming-toolkit\/\" target=\"_blank\" rel=\"noopener\">Business Naming Toolkit<\/a> (which complements our name generator) contains a 9-question naming brief.<\/p>\n\n\n\n<p>You don&#8217;t want to bog yourself down by answering 50 questions. Instead, focus on developing a high-level understanding of your business. You want to make sure that your name fits your future with the business. And you want to make sure that it fits your target audience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"TIP_9_Check_Trademark_Availability\"><\/span>TIP #9: Check Trademark Availability<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>One essential part of learning how to name your business is to understand how trademarks work.<\/p>\n\n\n\n<p>A trademark is a word, phrase, symbol, or design that distinguishes goods and services in the marketplace.<\/p>\n\n\n\n<p>Trademark disputes are expensive. You don&#8217;t want to change your name because it infringes on a trademark.<\/p>\n\n\n\n<p>After you determine your final few name candidates, I recommend running a trademark search.<\/p>\n\n\n\n<p>In Our&nbsp;<a href=\"https:\/\/plus.namebounce.com\/p\/business-naming-toolkit\/\" target=\"_blank\" rel=\"noopener\">Business Naming Toolkit<\/a>, we show you several steps that you can take to screen your names yourself. The first step is to complete a direct-hit trademark search on <a href=\"https:\/\/www.trademarkia.com\/\" target=\"_blank\" rel=\"noopener\">Trademarkia<\/a> or with the <a href=\"https:\/\/www.uspto.gov\/trademarks-application-process\/search-trademark-database\" target=\"_blank\" rel=\"noopener\">USPTO<\/a>.<\/p>\n\n\n\n<p>In the course, we will show you some fantastic deals on comprehensive trademark searches. A comprehensive search will tell you if your name is safe to use.<\/p>\n\n\n\n<p>As a side note, if you\u2019re in the United States, there&#8217;s a way to protect your name without a formal trademark registration. That way is through the use of the \u201cTM\u201d or \u201cSM\u201d symbol.<\/p>\n\n\n\n<p>Unlike the \u00ae symbol,&nbsp;<a href=\"https:\/\/www.forbes.com\/sites\/work-in-progress\/2014\/03\/12\/when-and-how-do-i-have-to-use-trademark-symbols\/\" target=\"_blank\" rel=\"noopener\">using TM or SM has limited legal significance<\/a>. But these symbols are helpful as a credibility indicator for customers. And they will discourage other people from using your brand name.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"TIP_10_Give_it_Time_But_Get_the_Domain_Name_ASAP\"><\/span>TIP #10: Give it Time, But Get the Domain Name ASAP<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It\u2019s essential to take your time and make the right business name decision. But you\u2019ll want to keep in mind that there are <a href=\"https:\/\/www.verisign.com\/en_US\/domain-names\/dnib\/index.xhtml\" target=\"_blank\" rel=\"noopener\">over 350 million<\/a>&nbsp;registered domain names, and that number increases by the day.<\/p>\n\n\n\n<p>If you find a great available domain name, it\u2019s important to remember that anyone in the world can register it.<\/p>\n\n\n\n<p>Domain names are affordable relative to what they are worth to businesses. That\u2019s one of the reasons why you see domain investors park and hold domains.<\/p>\n\n\n\n<p>If you think of a good domain name idea that you believe has potential, try to register it as soon as possible.<\/p>\n\n\n\n<p>Registering a domain name doesn\u2019t mean you should stop your name brainstorming process. If you end up choosing another domain name, you can register a new one and point your website hosting account to it. You can drop the domain that you didn\u2019t use after it expires.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"BONUS_Use_a_Business_Name_Generator\"><\/span>BONUS: Use a Business Name Generator!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Finding a business name manually can take a long time. We had over 100 name ideas in a spreadsheet before building our business name generator!<\/p>\n\n\n\n<p>Using a tool like NameBounce, you can generate thousands of free business name ideas in a few seconds. If you spend 30 minutes searching on NameBounce, you\u2019ll have dozens of great ideas that you wouldn&#8217;t think of otherwise.<\/p>\n\n\n\n<p>On top of that, you don\u2019t have to worry about finding a business name with a matching available domain name. By using a business name generator with built-in domain availability checks, you will know that the matching domain name is available!<\/p>\n\n\n\n<p>Check out our business name generator&nbsp;<a href=\"https:\/\/www.namebounce.com\/\">here<\/a>. Type in a word or two, and you\u2019ll get hundreds of business name ideas in a few seconds!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Name_Your_Business_Conclusion\"><\/span>How to Name Your Business: Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Hopefully, you have a much better idea of how to name your business! The tips above will make it much easier for you to find a memorable name.<\/p>\n\n\n\n<p>Ready to get started with your naming process?<\/p>\n\n\n\n<p>Try out our business name generator by typing one or two separate words&nbsp;<a href=\"https:\/\/www.namebounce.com\/\">into the search box<\/a>! Or, if you want a comprehensive solution, get full access to our name generator <a href=\"https:\/\/plus.namebounce.com\/p\/full-namebounce-access\" target=\"_blank\" rel=\"noopener\">by clicking here<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Not sure where to begin in your business name search? Follow these essential tips to make naming easy. Get started with naming today!<\/p>\n","protected":false},"author":1,"featured_media":113,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[4,3],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.namebounce.com\/blog\/wp-content\/uploads\/2019\/09\/image.png?fit=624%2C401&ssl=1","_links":{"self":[{"href":"https:\/\/www.namebounce.com\/blog\/wp-json\/wp\/v2\/posts\/66"}],"collection":[{"href":"https:\/\/www.namebounce.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.namebounce.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.namebounce.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.namebounce.com\/blog\/wp-json\/wp\/v2\/comments?post=66"}],"version-history":[{"count":18,"href":"https:\/\/www.namebounce.com\/blog\/wp-json\/wp\/v2\/posts\/66\/revisions"}],"predecessor-version":[{"id":534,"href":"https:\/\/www.namebounce.com\/blog\/wp-json\/wp\/v2\/posts\/66\/revisions\/534"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.namebounce.com\/blog\/wp-json\/wp\/v2\/media\/113"}],"wp:attachment":[{"href":"https:\/\/www.namebounce.com\/blog\/wp-json\/wp\/v2\/media?parent=66"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.namebounce.com\/blog\/wp-json\/wp\/v2\/categories?post=66"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.namebounce.com\/blog\/wp-json\/wp\/v2\/tags?post=66"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}